How Do You Do It?

For real! How do you do it? What do you do after you've shot your promo video?

Great question! I may or may not have been asked this a few times this week so let's talk about that.

You've shot your video- hey that's awesome! Great job! Now comes the next part, editing. For some it's where all the magic happens, for others it's something that have to do because they can't afford an editor to do it. Either way if you want to take on the process yourself it may be a daunting task.

1st - first I upload all my favourite clips into my editing software. I know what ones are my favourite because I log them as we shoot to make this segment easier and less painful. Check mark.

2nd - I match my clips to the storyboard I out together for the client during the pre-production stage (see how it's all coming together?)

3rd - If it's going to have a custom audio track (which I love to have made for all my clients to make their work unique!) and a voiceover I remove all the audio tracks attached to the video and lay down a filler track of something I like. (note: do NOT edit your track to the beat of this tune or you'll have to redo it later. For me it's more to keep things fun and interesting during the process) 

4th - I start cutting down my clips to the appropriate length and add in my B-roll. Keeping the finished length in mind until the custom audio is complete.

5th - I lay down my custom track, make some adjustments to the cuts to match or not match the audio depending on what the client has specified. Add in some filters and let the final piece buffer away!

6th - Share with the client, make some changes based on criticisms, bask in the compliments, and take some time to see what you did right and what you could improve on later.

7th - Now you rock, relax and go enjoy the rest of your day!

I hope this has helped someone and gives you a bit more insight into how we're doing things here at SevenSeas Productions. 

Cheers!

James

Where'd it all begin?

The title says it all, where'd it all begin? 

My love for film and video really goes back to high school where I took every art or media class available. Our school didn't have the best of equipment so I learned to do all my editing on old VHS tapes and a VHS editing deck. No computers, no final cut, no iPhones. We had VHS camera's and our editing deck, that's all! So I fell in love with the hands on experience of making videos. It was hard, the videos were horrible but it sparked the dream of making movies. 

From there my next step was the Toronto Film School, which I credit my amazing wife (dating at the time) for pushing me to follow my dreams and take action to make them a reality. I did and I loved every aspect of it! I took advantage of the opportunities in front of me and dove in with excitement. It was during school that I realized if I wanted to make it in the video world I'd have to take matters into my own hands. From there SevenSeas Productions was born. 

I'll keep this first post short and minus all the heavy details - I think that's a good place to start. Stay tuned for more posts where we'll get specific on certain subjects, gear reviews and fun stuff along this awesome journey!

Cheers for now!

James